For SimpleShop, I created a logo & brand guidelines to give a simple and human feel to this ecommerce cloud solution.
After discussing the qualities that the new logo should convey, I set out to sketch different options. Script lettering, which most sketches explored in a form or another, gives a human feel to the logo. The chosen version gets added friendliness with soft letters and simple shapes.
A tag at the starting S reminds the app is about ecommerce. The decorated initial also makes a good support for the brand when space becomes scarce, like on a phone homescreen or a browser’s favicon.
The logo was delivered accompanied by brand colors and fonts chosen to complement it. Everything packaged in a guidelines mini-website to make it easy to access when applying the brand.
See it live at http://simpleshop.com
Behind the scene